In its literal meaning, ita bags mean painful bags but it is the complete opposite of that. So what is an ita bag exactly? It is usually a backpack, hand bag, or any kind of bag really, that you can decorate with your favourite anime or manga merchandise.
However, the question is why buy ita bag if you can literally use any other bag? Ita bags are usually transparent so you can display all your anime and manga related merch and badges either inside or outside for the world to see. So no longer will you have to worry about your stickers or badges falling off because the sole purpose of the bag is to show off!
When you buy ita bag, you are ensuring that no badge pins or chains will be sticking out or poking you or everyone around you and especially not having to worry about the biggest enemy of collectibles; dirt and dust! The transparent plastic casing will surely keep your precious collection clean and protected. Plus, it looks super cute when you know how to decorate ita bag to your liking.